It's no news that Bollywood superstar Salman Khan is gearing up to launch his own smartphone venture dubbed as 'BeingSmart'. It has been reported that he has been gathering investors for his smartphone venture in which he may either take a majority share directly or through his family. The BeingSmart Smartphones range will be aimed at the entry level / mid range market.
Now however, we have received the first leaked concept and the model is called the BS YU01. No doubt, there will be a commercial name given to it.. like Being Smart Bhaijan! Um, not so great i guess. But certainly the sleek design do catch the eye.
According to sources, the BS YU01 wil come with a 13MP Rear Shooter, MediaTek Helio P20 Chipset coupled with 3 Gigs of RAM and a big battery backup. It's rumored to be advertised mainly banking on its Battery Backup capability.
The BeingSmart phones are being manufactured by a Chinese Firm so it basically doesn't try to come under "Make in India" campaign. Initially it will be made available through flash sales and later via offline retail stores and also through BeingHuman outlets. Salman had reportedly tried entering into the smartphone game two years ago through a a partnership with existing OEM's. However, the few brands who had expressed interest backed off due to the high royalty charges he was demanding.
The first device is expected to launch in the festive season of Eid, just like his movie launches.